Social Media in the Workplace - Online
Category
Communication Skills
Audience
This short course is suitable for all staff.
Duration
3 hours
Delegate rate
Approximately £100 per day per delegate. Charges depend on how many delegates book.
To give a brief overview of using Social Media in the workplace.
What do you know about social media?
A discussion of how different people use it
The right platform for the job
- What each service is good (and not so good) for (focusing on Facebook and Twitter, but some reference to Instagram and YouTube too)
- A look at the interfaces on the web and mobile
Content that matters
- Tips for creating meaningful, engaging content and campaigns for your audience
- Positively engaging with other content creators (retweets, sharing, commenting, etc.)
Professional versus personal
- How to balance tone of content between you, your organisation and the social media platform
- Things to consider if you have personal social media accounts
Managing your audience
- Moderating comments, encouraging positive behaviour and managing disruptive behaviour
- Some discussion about why some are more difficult online and how to engage with it effectively
Beyond the basics
A very brief look at third party tools and paid services
